Introduction to Digital & Social Media Marketing
Understand digital marketing channels, customer journeys, social media platforms and career opportunities.
Learn social media strategy, graphic designing, content marketing, Instagram, Facebook, LinkedIn, YouTube, video editing, Meta Ads, analytics, AI tools, freelancing, and portfolio building through practical training and live projects.
This course is designed for students and professionals who want to become confident social media marketers. You will learn how to create strategies, design content, manage platforms, run paid campaigns, analyse results, and build a professional portfolio.
Learn Instagram, Facebook, LinkedIn, YouTube and Meta Ads through hands-on work.
Create calendars, graphics, captions, videos and advertising campaigns.
Build work samples and prepare for jobs, internships and freelancing opportunities.
Twelve practical modules covering content creation, platform management, paid advertising, analytics, automation, freelancing and portfolio development.
Understand digital marketing channels, customer journeys, social media platforms and career opportunities.
Create professional posts, stories, ads, presentations, carousels and brand-based visual content.
Build professional profiles with optimized bios, highlights, usernames, links and visual identity.
Plan content pillars, monthly calendars, audience-focused campaigns and content marketing strategies.
Learn Instagram strategy, reels, stories, hashtags, engagement, reach and organic growth techniques.
Learn page optimization, communities, business tools, content publishing and organic Facebook growth.
Build personal brands, professional networks and YouTube content strategies for long-term growth.
Write engaging captions, hooks, calls-to-action, ad copy, scripts and audience-focused content.
Use AI for ideas, content, design, research and scheduling to improve productivity and consistency.
Edit reels, short videos, transitions, subtitles, music, effects and promotional content.
Create campaigns, select audiences, manage budgets, generate leads and analyse campaign performance.
Build a portfolio, learn client communication, pricing, proposals and complete practical projects.
By the end of the course, you will be able to create, manage and analyse professional social media campaigns for brands, clients and your own business.
Understand social media marketing principles.
Design graphics, reels, captions and calendars.
Work with Instagram, Facebook, LinkedIn and YouTube.
Create and analyse professional Meta Ads.
Complete live projects and showcase your work.
Add your real classroom, live project and student-work images here later. These spaces are already responsive and optimized for desktop, tablet and mobile.
Show students learning, discussing strategies or working on tools.
Add screenshots or photos from content planning, ads and campaign work.
Use designs, certificates, portfolios or student achievement visuals.
Use your new skills to apply for jobs, start freelancing, manage business accounts or build your own digital career.
Everything you need to learn, practise, create a portfolio and begin your professional journey.
Learn through direct platform and tool-based practice.
Work on practical projects based on real businesses.
Gain valuable professional and practical experience.
Receive a certificate after successful completion.
Access structured resources, notes and templates.
Create professional samples to showcase your skills.
Get support for jobs, internships and freelancing.
Receive guidance for applications and interviews.
Join the 3-Month Professional Course and build practical skills in content creation, platform management, paid advertising, analytics, AI tools and freelancing.
Enroll NowLimited seats available for the upcoming batch.